It's pretty easy to figure out what someone wants when they ask a question, but it's one of my favorite tools. I'll say it quietly so few people hear me. I love using Wikipedia as a research tool. Now I am an agency. I work with many industries that aren't just marketing and when trying to understand an industry that I don't know much about, by going to Wikipedia I can find the table of contents for a topic or for an industry can really reveal a lot of potential, especially content opportunities, themes, or phrases that I might want to think about when trying to niche myself. Advertising Continue reading below Obviously, Google's Keyword Planner, although depending on when you listen to it, who knows when it will be, may become unavailable, but it's still a great choice.
What it offers that nothing else really does is business intent, so once I figure out the phrases I think I want to optimize for or my themes hair masking service are for my editorial calendar, this helps narrow me down a bit to, "Oh my gosh. People are paying a lot for this variant as opposed to this variant, so there must be a conversion going on", so this gives me some clues of this Finally, once I start to get down to business and say, “Okay. What will my content plan be based on my keyword research? “I love BuzzSumo. It's basically a search engine that shows you very specific content for any search term, but the key ingredient is how it was shared, how much it was shared, who shared it, where it was shared and it can really be great information when you're trying to get some meta to know exactly what my content plan should include.
Advertising Continue reading below Kelsey: I love Buzzsumo. We have used it at SEJ and I also use it for my clients. A tool that I have just discovered and that you might like. It's called AnswerThePublic.com. It shows you what people are looking for and it's free and this man thinks about life's questions while you type it so one is pretty cool too. I also like to use headline generators so they will often have ideas that I hadn't thought of, especially when it comes to creating content like RYP Marketing has one and Portent has one that I use too , so many good tools. Like you said, it's kind of a soup, and you have to figure out what works best for you and your customers.